Increase The Visibility Of Your Website by Search Engine Optimization (SEO)–

Search Engine Optimization is the process which we increase the visibility of your site, in Search Engine Optimization has tool that is used by article directories and search engines to rank the available results in the order of preference in accordance with the keyword submitted by the user. A great way to attract search engines is to build links to your website. Increasing your link popularity will push up your search engine rating. Your website will be easier to find as you are providing more ways to get in. You can increase your visibility by adding your site to online directories which will link to your site. Begin by registering with free directories such as www.directorycritic.com .

Directory submission is one of the best (SEO) methods and it is also a cost effective service for the website owners. The online business owners throughout the world look for directory submission when they want to promote their websites on the internet. In short directory submission is can be achieved by obtaining back links or incoming links. It is the best method of one way links.Through directory submission one can achieve a good number of incoming links for a website and thus, a good rank. The other method to increase the visibility of your website is link building.

What is link exchange and how to do it?

Simply saying link exchange means placing link of website on other websites. To start link exchange contact other website by mail and convince them to place your website link on their website and in return add their website link on your website. This is called link exchange partnership or reciprocal link building.

How link exchange help in promoting my website?
Your website is ready from all programming and design aspects then how do you get traffic on your website. Do increase your website traffic you need to contact other website and request them to place your link and if they find your website useful for their visitors then only they will place a link of your website. Now if user come to your partners website and found your link and by this way your website get popularity and if your content and website provide useful information then user regularly come to visit your website. Exchanging link is cheapest way to start building a targeted traffic to your website.

Advantages and Disadvantages of link exchange?
It is true that link exchange will help you in promoting website through search engine but only if its done right otherwise your website get banned in search engine.

Advantages
Search engine regularly visits websites that already indexed and if search engine find your website link then crawler visit your website and cached your website by this way search engine knows about your new website and indexing website in their search result.

Once you have hundreds of link pointing to your website
Link from a related website is more efficient then non related website. If you have few websites provide relevant information to your website then your website will get more targeted traffic.

Link exchange will also help in improving website search engine ranking. Text link is more powerful compared to image link. Website linking to your website has a keyword link then chance will be higher to getting good search engine position.

Disadvantage
Webmasters often did mistake in judging relevancy of a website. If you do link exchange with unrelated sites then it will not help you in getting good search engine ranking. Also in some cases website get banned due to excessive irrelevant links.

Beware of the companies provide large amount of unrelated links to your website. This type of service count in link farms or FFA (Free For All) which will done good damage to your website. Link farms provide link back from the irrelevant web pages that have been created sole purpose to improve incoming links to a website. If search engine find large amount of link back from irrelevant website then your website will be banned from SERP.